Screens capture your past, mirror your present, and project your vision of the future. In this two-part journey, screens stand as the synthesis of technology and identity, leading you through a mind-bending Installation of your social media history and at last revealing a larger-than-life reflection of your social media self on the Brand Wall screen.
"The Coolest Part of Samsung 837 " - Mashable
Concepted and directed the kick-off spectacle and music video for World Humanitarian Day (WHD) 2012 in collaboration with the United Nations and Beyonce. The central concept was to transform the iconic General Assembly of the UN into a living canvas, and connect it to the far corners of the earth that are affected by the initiatives that stem from that very room.
"Powerfull" - VH1
Concepted and directed Beyonce’s live 2011 Billboard Awards performance. By integrating projection mapping technology with Beyonce’s singular, precise choreography, the show obscured the line between reality and cinematic illusion.
"One of the most striking moments of any awards show this century." Yahoo
Concepted and directed the runway show for Kenzo Paris S/S ‘13 at Le Maison du Judo in Paris. A cubic form installed at the center of the space displayed projection-based animations inspired by the collection’s emphasis on bold, frenzied prints. Throughout the show, these animations transitioned from photorealistic to graphical, while the projectors distorted the edges of the cube itself.
"The most striking element in Kenzo's Spring/Summer 2013 show"
- Creators Project
Creative directed a collaborative, interactive web project for Ai Weiwei and Olafur Eliasson. The Moon is a continuously evolving virtual collaboration that unites global audiences through an open online interface where visitors can mark and explore a digital moonscape.
...momentous project...the project is not just a celebration of how technology can break barriers between art and digital, time and place, but also can serve as a call to action.
-The Creators Project
Directed a short video series for Kanye West and Heineken with the intent to oppose the usual linear narrative of concert films.
"The series aims to elevate the concert video to the status of fine art, or at the very least, the oft-neglected music video." - Creators Project
Concepted, directed and produced the giant interactive sculpture. It is an abstract "christmas tree" that lives in the shopping mall's atrium. Standing 4 stories high (about 40 feet tall), the sculpture was made with translucent and reflective material to cast colorful shadows from the natural sunlight of the mall's skyroof as well as transform itself through the lights installed around the sculpture.
Concepted, directed and produced the large interactive ceiling installation for Rise Nation. The installation is a 3-dimensional architectural ceiling treatment activated with light shows for the climbing workouts. The ceiling is made of 160 unique cells that create 3D pixels with the light programs.