THE CONCEPT

Concepted design and scenography of Festival Film Fashion. The festival aimed at promoting dialogue between cinema and fashion by screening films in which fashion played an important role.


The festival hosted presentations, debates, exhibitions and awards for best costumes in Brazilian cinema. The set design was concepted to integrate the site's original architecture with various forms of communication for fashion and cinema. In order to achieve this, we created a physical timeline with TV's broadcast content from 1950s to present day for the space. A small theater was built to show the content that could not be shown in the festival's main room. However, the most central and striking piece was the “Image’s Tree", a large  fragmented panel that stood in the middle of the room like a tree that allowed visitors to interact with festival content. The multi-dimensional tree was a background to a lounge on one side while the other side was expository and interactive.