Facebook: The Gold Room


Facebook: The Gold Room

The Gold Room is an interactive installation commissioned by Facebook to give guests an opportunity to share a unique moment during the olympic games with friends and family. The light and sound piece was concepted by Black Egg for the Olympic games in Rio de Janeiro 2016 as a futuristic chamber inspired by movement, Brazilian design, geometry and sports. Guests are invited to enter a dimension that is is uncommon to them both in terms of aesthetic and experience.

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Facebook Gold Room

The Gold Room is an interactive installation commissioned by Facebook to give guests an opportunity to share a unique moment during the olympic games with friends and family. The light and sound piece was concepted by Black Egg for the Olympic games in Rio de Janeiro 2016 as a futuristic chamber inspired by movement, Brazilian design, geometry and sports. Visitors are invited to enter a dimension that is is uncommon to them both in terms of aesthetic and experience. Inspired by Stanley Kubrick and films like the Matrix and Inception, the idea is to give guests a moment in which they enter a dream-like state filled with different tones of colors, lights, speed and sound. 

Gold Room is a 12’ x 12’ enclosed digital installation designed to surprise and delight users with innovative light and sound design combined with bullet-time photography, an innovative 360-degree style still image capture. Participants enter the futuristic chamber and experience 45-second entertaining audio-visual show. Within the 60 seconds, the 360-degree camera system will take 3 image captures. Every 15 seconds, light and sound cues will alert the participant to freeze while each of the 24 cameras simultaneously capture an image of the person. When the experience is over, the interior will return to “sleep” mode and the person will exit the structure. The 24 still images will be stitched together into a movie file, and the visitor will have the option to share the movie file via email or on Facebook.


Bullet Time

Bullet Time is also known as frozen time, the big freeze, dead time, flow motion, or time slice. It is a special and visual effect that refers to a digitally enhanced simulation of variable-speeds, such as slow motion and time-lapse still photography. Bullet Time slows the images down but also changes the camera angle by moving around the scene, changing the audience's point of view. This isn't possible with traditional cameras because the cameras would have to move around a scene at the same speed at which the event is taking place. 

@EricPare

@EricPare


The Visitor Journey

As visitors approach the front of the line, the Brand Ambassador (BA) greets and welcomes him or her to the installation. The BA gives a brief overview of how the installation works and specific direction about the 3 image capture moments that will take place. The BA will explain the visual and sound cues that will alert the visitor that the still images are being taken. The BA opens the door to the space and invites the visitor to enter. Upon entrance, the interior of installation is in intro mode, with pulsing dimmed white lights and a dreamy spacey audio track, both designed to create a calming and welcoming ambiance. The BA tells the participant to enjoy the experience, closes the door, and presses the PLAY button on the device. 45-second countdown begins on the device screen. Inside the installation, the photo experience begins. The LED lights go dark and begin to slowly pickup speed. The 45-second photo experience ends, and the interior of the installation returns to "intro" mode. The door is opened and the device is showed to participant, which displays 3 image captures. Guests can enter their email address into device to share the image captures via email. 


Design & Fabrication

The structure was designed as a cylinder to express constant movement. Additionally, the rounded form helped design the LED experience and the camera rig in a way where it was seamlessly integrated into the architecture. The architecture and fabrication were specifically planned in order for all of the technology and cabling to become an invisible and integrated part of the infrastructure. The outside was composed of thousands of hand-cut pieces of reflective round gold ultra light plastic. This material was essential to the concept of the installation, since any type of air flow would generate movement to the outer structure. 


Light Design & Animation

As we started to think about animation imagery and themes, we worked from three distinct inspiration points, BRAZIL/RIO, MOVEMENT and SPORTS. For Brazilian-themed inspiration, we looked at the vibrant colors found throughout Brazilian culture, patterns found in the sidewalks of Rio, the natural landscape and eye-catching architecture. Inspired by geometric abstract art and optical illusions we wish to use systematic and precise manipulation of shapes and colors in order to achieve illusions of perception. Using LED lights we will develop complex and optical spaces through the illusory manipulation of simple repetitive forms, such as parallel lines, checkerboard patterns, and concentric circles. Through these shapes, we will create the illusion of movement, preventing the viewer’s eye from resting long enough on any one part of the surface to be able to interpret it as a still image.


The Result

 
 

The Gold Room was exhibited at Coca Cola's Olympic Space during the olympics in Rio de Janeiro, 2016. 


Credits

This project was commissioned by Facebook through Civic Entertainment Group.

Concept, Design, Architecture, Fabrication, Production, Software: Black Egg

Lighting Design & Animation: Playmodes

Photography Rig & Camera Software: Eric Pare Studio