Kenzo Paris Fashion Week


Kenzo Paris Fashion Week

Concepted and directed the runway show for Kenzo Paris S/S ‘13 at Le Maison du Judo in Paris. A cubic form installed at the center of the space displayed projection-based animations inspired by the collection’s emphasis on bold, frenzied prints. Throughout the show, these animations transitioned from photorealistic to graphical, while the projectors distorted the edges of the cube itself. 

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"The most striking element in Kenzo's Spring/Summer 2013 show"
- Creators Project

THE CONCEPT

Concepted and directed the runway show for Kenzo Paris S/S ‘13 at Le Maison du Judo in Paris. A cubic form installed at the center of the space displayed projection-based animations inspired by the collection’s emphasis on bold, frenzied prints. Throughout the show, these animations transitioned from photorealistic to graphical, while the projectors distorted the edges of the cube itself. The finale revealed all of the models standing inside the installation, blurring the line between virtual and physical space.


Kenzo’s Creative Directors Humberto Leon and Carol Lim (also of Opening Ceremony) reached out to us after seeing his work for Beyoncé’s recent performance at the United Nations for World Humanitarian Day. Taking inspiration from the designs in the collection, we developed the concept of a projection-based installation, a mythical jungle that grew from organic elements into more digital ones. We also wanted to play with depth perception and z-space manipulation, creating visuals that seemingly pushed infinitely into z-space and contorted the edges of the rectangle, building up to the dramatic reveal of the models in the finale when the surface becomes translucent and the line between projection surface and enclosed space becomes blurred.


The most striking element in Kenzo’s Spring/Summer 2013 show at Paris Fashion Week was the 22 × 8 meter-high cube onto which projections from eight synchronized 22,000-lumen projectors created busy and colorful scenography. The idea was to explore the boundaries between abstraction and reality, using an animation based on the new line from Kenzo (the fashion label).


The 12-minute piece was projected onto a massive glowing cube at the center of the circular runway. The end result was a stunning show that played with the audiences perception and showcased Kenzo’s collection in a surreal context.