Social Galaxy Rio 2016

Black Egg was commissioned by Samsung to create a vertical version of Social Galaxy for it's brand space during the Olympics and Paralympics in Rio de Janeiro 2016. 

Social Galaxy is an an interactive art installation created by Black Egg, an experiential design studio founded by Kenzo Digital, Lucas Werthein & Marcelo Pontes. Screens capture your past, mirror your present, and project your vision of the future. In this two-part journey, screens stand as the synthesis of technology and identity, leading you through a mind-bending Installation of your social media history. Every thought you’ve had and authored, every moment you’ve captured and posted, have made ripples in the continuum of time and space. These ripples are ever expanding, they intersect with the ripples of countless others, and the galaxy through which they echo is infinite. Ahead lies a dimension where these moments and thoughts - your posts - bring new perspective to who we are as individuals and social beings. Through the lens of Samsung technology, be prepared to transcend your identity, attain an everlasting home within the walls of Samsung Rio Olympics 2016, and find your place in the galactic expanse of social consciousness.

Social Galaxy is an interactive art installation in a two-part experience: 1) an infinitely reflected tunnel filled with the personal Instagram content of each participant; 2) a three-story tall LED screen that ultimately connects guests to the entire Samsung Rio Olympics 2016 community through personal portraits of each participant. 

Guests enter their Instagram handle into a keypad and enter a tunnel filled with Samsung screens, comprised of TVs, tablets and phones. Immediately, they are surrounded by imagery from their Instagram account on every screen - allowing them to experience, examine, and reflect on moments in the past and present in a new and meaningful way.

Upon entering the tunnel, every screen features a different hashtag, while a soundscape of multiple male and female voices read them aloud. As guests move forward through the tunnel, the screens continually change the content pulled from their Instagram feeds - from hashtags to single images, then collages of images on every screen, and finally, text from posts to a mix of everything together. The soundscape vocalizes the text, followed by vocal descriptions of all images at the end of the tunnel. 

As guests emerge from the tunnel, they approach the Social Galaxy photo mosaic. Here, visitors snap photos of themselves at a photo booth using a Samsung Galaxy S7 phone and watch as their portrait is displayed on a huge, three-story LED Screen. Each portrait is made up of thousands of small images pulled from the personal Instagram feed of each participant, as well as the collective pool of past Samsung Rio Olympics 2016 visitors’ Instagram feeds – a reflection of self as a culmination of experiences. 

This experience was made in collaboration with Kyle McDonald and Lauren McCarthy.