Social Discovery is a reflection of how social media is being used in contemporary culture. It merely acts as a mirror of one's self and reflects the patterns and identities that we try to construct on the internet. The phenomenon of portraying identity is not something new. However, by using a contemporary tool- such as Instagram - which allows users to build their identities through images, we are able to tap into that means of self expression, extract it and show it to the user in a way it has never been seen before, giving them a new and unique perspective about identity, their patterns of expression, memory and their connection to technology.
When someone walks into the space and sees all their information displayed on an enormous and unconventional canvas, they see their content in a new way. It is a complete different experience to see someone else's content instead of your own. When seeing how you have expressed yourself on social media, there is almost a secret code that only you know about - what certain images mean, who you were with, what that moment reflects in your memory, etc. It's an intimate and personal experience that dives into your past in a meaningful and provocative way. The installation surprises people with it's unique design and technology but also with the unexpected exploration into memories that one did not expect to encounter.
The Visitor Journey
Only public Instagram accounts can be used for this Installation. If your account is private, please make it public for the duration of the experience. Please note that all friend requests will be immediately accepted when you switch a public profile. If you do not have Instagram can either use a public profile (ask our ambassadors for suggestions) or walk in with a friend and observe their feed. Enter your public Instagram username to join the Social Discovery world. Walk through the entrance portal to be transported to another dimension of self where you will see your own content re-created before you. Be sure to pay special attention to the sound. We invite you to stay as long as you'd like. Photos are encouraged, use #Siamsocialdiscovery
Upon entering the tunnel, every screen features a different hashtag, while a soundscape of multiple male and female voices read them aloud. As guests move forward through the tunnel, the screens continually change the content pulled from their Instagram feeds - from hashtags to single images, then collages of images on every screen, and finally, text from posts to a mix of everything together. The soundscape vocalizes the text, followed by vocal descriptions of all images at the end of the tunnel. Mirrors positioned along the walls reflect the visitor’s cascading social media feed to an expansive horizon. The content of each Samsung screen and its strategic placement on the tunnel create the illusion of subtle waves rolling over a vast, vibrant sea of images. The visitor is completely enveloped by an infinite conduit of content they created. The tunnel is large enough to accommodate multiple visitors at the same time, who can marvel at the spectacle before them and meander through the space at their leisure.
Design & Fabrication
The exterior of the Installation is covered in a black matte material with the exception of the peephole wall, which consists of 9 mirror panels each containing an LED light surrounded peephole. Nine peepholes were arranged in the center of each panel all at different heights. THE LED’s around each peep hole look like pulsating solar systems from afar. As the visitor approaches them they notice that the peep holes are moving, creating a vortex like movement drawing them into the installation. Upon closer inspection, the pulsating solar systems are optical illusions that create the illusion of depth and movement through light and perspective play. The peep holes are arranged to maximize the effect as they are arranged pointing towards the center of the installation, creating subtle illusion as a visitor walks past the installation or looks at it from afar. For the standard peephole, Visitors are able to take a photo of the inside perspective with their phones.